Are you having a burning desire to set up a mobile makeup business of your own like this San Diego bridal makeup and hair business?

Here’s a Quick Guide to Help You Get Started

For many makeup artists, setting up a mobile makeup business is attractive because of the freedom and flexibility it offers, but if you want to pursue this business on your own, you need to be prepared for the work it will take to get established. If you are prepared, your dream of running your own show is right around the corner.

Getting qualified

We’ll assume you already have the qualifications that you need to do hair and makeup professionally.  If not, start there and come back to this guide when you are qualified.

Pros and cons of starting your own mobile beauty business

The biggest pro about starting your mobile makeup business is the reduction in startup costs compared to a brick-and-mortar business.  You don’t have to worry about renting expensive store-front space. All you really need is dependable transportation (you are mobile, after all), your products and equipment that you’ll be using, money for business expenses like insurance, business registration, and the like, and you’ll want to have some money for marketing. After these expenses, instead of having to dance to the drum of a boss with a regular work schedule, you will now have the freedom to schedule your appointments around your schedule.  Of course, if you are doing wedding makeup, you’ll need to be there on that day, but you know what I mean.  And forget small paychecks…you now keep 100% of the net profits!

This doesn’t mean owning your own business is a picnic.  If you don’t work, they’ll be no profits and a small, regular check will look attractive.  There’s no such thing as sick pay, holiday pay, or a guaranteed check every week when you are a business owner.

Also, you’ll have a somewhat hidden expense of wear-and-tear on your car.  If you don’t price your services appropriately, buying new tires could be a serious setback in your balance sheet.

Speaking of balance sheets, you may need to get familiar with them, at first, unless you can afford to pay a bookkeeper from day one.  Keeping the books for your business can take a lot more time than most people originally estimate.

Your Mobile Makeup and Hair Business Plan

Don’t panic!

You don’t need a college degree in business to write a business plan.  There are many successful businesses that started with a one page business plan.  In fact, the more succinct your business plan, the easier it will be to understand and implement.

If it’s for you, consider who your ideal client is, how you will connect with your clients, and how you will serve those clients.

If you need to write a business plan to get a business loan, you’ll probably need to dig a little deeper and answer questions like these.

  • Why do you want to start a mobile hair and makeup business and why should the bank back you? Why are you uniquely qualified and motivated to make this type of business a success?
  • What are the specific services will you provide?
  • Are you qualified to provide those services and able to deliver all of those services in a timely manner?
  • How will you find your clients?
  • Who are your competitors? Describe your market.  How big is it, what are client buying habits, what are the different kinds of clients?
  • How much will you charge for various services?
  • What are your income and profit forecasts?
  • What obstacles do you foresee and what is your plan to overcome them?

If you need help, there are plenty of free and paid business plan help sites available online.

Before submitting your business plan for a loan, make sure you don’t have grammatical, spelling, or math errors.


Register your business as required by your state, county, and city.

Set up your website, and start promoting your business.  Follow SEO guidelines or get some help making sure your website shows up when people search for businesses like yours.  Get active on social media, and spread the word about your service online and offline every chance you get.

You are now on your way to an amazing career and the freedom that comes with owning your own business.